The best eBay Viral Campaign Ever
Wednesday, February 28th, 2007A man made history in 2004 when he sold his ex-wife’s wedding dress on eBay. He became known as “The Wedding Dress Guy” and he broke an eBay record with over 6 Million Hits for a single auction
Larry Star had no idea when he put on his wife’s wedding dress for the eBay picture that it would create such a national sensation. That’s right, Larry a burly 200 pound tattooed man donned the wedding dress himself for the picture.
He felt that by wearing the dress himself he would make enough money to buy a couple of Mariners tickets and some beer.
Because of the auction’s hilarious writing style it immediately went viral when people began posting links to the auction on discussion forums and sending out emails